Analysis and Replication

Slide Design/ Presentation

I have been working on designing a slide presentation for creating an ad. My goal was to create a mock presentation for an employer. I was to analyze an an existing ad and then use the same design aspects to create a new ad for the campaign. I chose to use something from Coca-Cola and the Olympics.

Original Ad

I chose this specific ad from the 2012 Summer Olympics because I was really impressed with the use of the Coke logo as the ribbon for the rhythmic gymnastics. I also really liked how they used the brand colors throughout the entire image. Using the athlete to represent the Olympics and then the ribbon and background to represent Coke. I found this ad here.

My Ad

I chose to use a sport that was also in the same Olympic season as the rhythmic gymnast, but I didn’t want something that was too obvious. I went with Kayaking since it’s not usually the first thing people think of when it comes to the Summer Olympics.

How it’s Made

I used three programs in this project. I have spent the last few months learning how to use each of these programs and I am so happy to finally be able to use them all in the same piece. I used Adobe Illustrator, Photoshop, and InDesign.

  • Illustrator:

    • I used this to create the silhouette image of the kayaker. I grabbed a stock photo and used the curvature tool to trace around the image and make custom shapes for his body, clothing, and kayak gear.
  • Photoshop:

    • This was used to put together the kayaker, background, logos, and Coke Swish.
  • InDesign:

    • I made a slide presentation that shows my full analysis of the original ad and how I used it to create my addition to the campaign.

The Final Product

I used a screen capture program to record my presentation. Take a look!

I am really happy with how my ad turned out. This is one of the coolest things I have made so far. I think it’s pretty tied with my icon project. I also think I should take a public speaking course. I was so uncomfortable with recording my presentation. I want to be able to get over that so I can be FEARLESS!

 

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Magazine Spread Draft

I had the opportunity to learn about making a spread. I really enjoyed learning how to use Adobe InDesign. I am really happy with how my draft turned out. I wonder what changes I will need to make for the final product. All pictures are my own, as well as the front cover illustration.

The original article can be found here.

My draft will be here.